Shocker!

Lush provides me with my favorite bath and skincare products (when I can afford it), and checking out what's new, I read their campaign against wasteful packaging. In which staf strip. Naked. In stores. Seriously. Only had their aprons on. Check out their No ifs just butts campaign, hillarious.

It's a serious message which will definitely get across. Though I wonder if it's going to make any impact. If lots of people get together and show their market power by demanding, and choosing, simpler packaging, yes. Less waste to take care of, less transporting of waste, less vechicle emission, less use of land for unproductive uses.....

Another one of my favorites, Burt's Bees, is promoting standardization of the 'natural' brand. Seriously, this is important. Some stuff on the shelves really go overboard with the 'natural' (alami) label, it's gross.

I haven't seen good natural products in Indonesia, perhaps the Dewi Sri line can qualify, but in Thailand there's a slew of them, one is even entering our market (though I can't think of the exact name right now, it's something difficult like harnh and thanh or something with more consonants than needed...). I think we need something affordable, local, yet fresh and completely contemporary. I believe the demand is there. It'd be a big hit. After all, we have great ingredients at our hands (coffee, cocoa, coconut, flowers, more fruits than can count...).

Anyone up for a partnership avec moi?